Daniel Palma

My understanding of pop culture has cascaded deeper from my fundamental understanding on the influence of pop culture. I’ve endeavoured to understand the influence that pop culture has in business, our daily lives, and societal norms. Advertisements are always appealing towards a specific individual or group while referencing towards pop culture as a way to gain relevance. As we conducted more lessons regarding the influence of pop culture and advertising we’ve discovered that the significance of gender roles play a huge part on how it effects on societal norms. This evidently transitioned into multiple forms of media following a similar portfolio, where objectification and other alterations is still prominent in today's product marketing campaigns and media. Pop culture and its influence on business: It's evident that the use of pop culture in multiple mediums has become a global phenomenon, where sometimes pop culture sets the norm on societals perspectives on gender and...

The FOA’s were constructed about a new use of energy drinks in the UAE, where we endeavor to address an ad campaign which appeals to a certain company. The main appeal we tried to convey was the appeal to succeed/achieve. The appeal to achieve constructed an advertisement in which we can aim towards multiple demographics, our initial audience was mainly amongst students between ages 15-21 and the subcategories are that we could appeal to athletics and education. This in conjunction with the use of logos, ethos, and pathos created a sense of professionality, an example would be that we used statistical measures regarding the demographic and rate of consumption within a specific geographical location in the UAE and age demographic, using information provided by the government in order to give it a sense of credibility. We used this information in conjunction with pathos; using students appeals towards succeeding, correlating their futures and the importance of education where the fear of...

Through the uses of image manipulation, the advert being displayed is specifically aimed towards females using bright vibrant imagery while still invoking the appeal to achieve and gain prominence, breaking the norm of dependent and submissive female stereotypes. The ad uses a bold statement which females can relate and gain the need to achieve a sense affiliation and gain prominence is highly attractive and mainstream in today's society. Using bright imagery and defining characteristics of a female to relate towards a female audience as it uses a model within the conventions of an active portrayal thus deviating from advertisements which use decorative portrayal and objectification. The text in conjunction with a female model creates an empowering aesthetic inducing female audiences to become more affiliated with athletics. The model is displayed as an independent individual thus breaking the norms where society depicts that females are more reliant and dependent, this is appar...

Advertisers primary focus is to generate revenue and profit from their product. So to an extent yes, there is no moral dilemma regarding advertising. In a minor scale, stereotypes are the best way to transcribe a product using the system of role-product congruity setting the main demographic of the product. However, this alludes to society depicting a specific brand only towards female or males, causing stereotypical norms amongst society. This is only prominent where the product is only specifically aimed and designed for a gender-specific demographic. There are adverts where moral integrity has been considered, the use of multiple diverse groups and less objectivated models portrayed more actively, however, this is more prominent in more smaller companies where they can't take much controversy and the distribution of these ads are most likely not as prominent as bigger titles. The major scales of stereotyping where objectification is highly prominent and most evidently intent...

These three ads display the stereotypical norms amongst the gender preferences in advertising. The athletics market will typically try to use males as an active portal displaying the use of the product in a more direct and linear fashion, while as the females tend to be a decorative portrayal posing more intimately, using the female's body as the frame to present the product. Females and males share a huge contrast in athletics advertising. I'm male modelling they tend to wear athletic clothing and majority of times they're captured in the sport, while females model within the fashion aspects of the athletics brand. Correlations with under armour's and adidas's ads show the use of a female body as a decorative portrayal of the product, both are aimed mostly towards fashion as both displays an inducing silhouette. The under armour statement placed in the ads exclaims “I am more than just a pretty face”  invoking irony with as it displays a dominant and seductive post...